December 18, 2015 8:37 pm
Most sellers decide to either wait to put their home on the market in the spring or summer or yank their home off the market when holidays roll around. I get it, you may have a lot going on, don't want to leave the house for showings or think the yard may not look as nice. However, if you can keep your home on the market during the winter, it may not be such a bad idea. Let's consider some reasons why.
1. Supply & Demand
Naturally, the number of inventory goes down when winter rolls in. When inventory goes down, demand goes up. Buyers are looking for that perfect home and when they find it, they are much more willing to pay closer to asking price when there aren't as many to choose from. Take advantage of this while you have less competition.
2. Consider The Buyer
Maybe there aren't quite as many buyers actively looking at homes at this time, however, consider who IS looking. The buyers looking during this time are serious. They have other obligations during the holiday months just like you do. They are bundling up and going out in search of a home to buy and move into quickly. Also, consider the buyers browsing the internet all winter long, waiting to buy at the beginning of the year. Don't you want them to see your home too?
3. Homes Show Well In Winter
Imagine yourself as the home buyer. Doesn't it make you feel warm and fuzzy to walk into your potential new home with beautiful decorations, maybe a crackling fireplace or fresh baked cookies on the counter? These are things that we enjoy at our home anyhow during the holidays, that make it more inviting and marketable. Also, we tend to keep our homes cleaner when we know we are likely to have family or guests pop in for the holidays. So, tidying up for a showing isn't such a big deal. Also, if you want to be moved by spring or summer it's best to continue showing while you are still in your home. Homes with at least some furniture tend to show better.
*Winter showing tips: Use fall & winter scents like baking/spices in the home. Never leave a candle unattended, however burn some candles an hour or two before the showing and take them outside to blow out. Have some light music playing. Don't have all the lights on at full blast. Those that are able to dim, have them dimmed. This makes the home feel warmer. Some agents like for all the lights to be on. I say, if someone wants to check to see if a light works they can turn it on and off themselves, but for an inviting effect use lamps, dimmers and not every single light bulb in the house. Everyone doesn't have to be the Griswolds.
I hope you enjoyed this post. Feel free to leave me feedback. Any winter real estate success stories? Share in the comment section below!
Thanks for reading!
807 Shorter Ave.
Rome, GA 30165
"Your Best Real Estate Move!"